Brand Data from Tom Peters
I saw this in one of Tom Peters presentations:
Top 10 “Tattoo Brands�
Harley .… 18.9%
Disney …. 14.8
Coke …. 7.7
Google …. 6.6
Pepsi …. 6.1
Rolex …. 5.6
Nike …. 4.6
Adidas …. 3.1
Absolut …. 2.6
Nintendo …. 1.5
What do these figures represent, you ask? — The percentage of brand users who would be willing to tattoo the brand on their own body. Coke seems pretty hard to believe, no?
Tom Peters has plenty of interesting/useful free content available, you can find it here.
